CLIENT: ZALANDO x COPENHAGEN FASHION WEEK
Zalando’s participation at Copenhagen Fashion Week SS24 (August 2023) included the launch of Zalando Visionary Award, with its winner Paolina Russo. Under Zalando’s corporate vision and partnership with Copenhagen Fashion Week towards a more responsible fashion industry, I was brought as a Project Manager, responsible for the Consumer Activation of Zalando at CPHFW.
From planning to final execution, we ran a successful edition of two-day activation in Copenhagen. During 12 weeks, I worked hand in hand and coordinated over than 20 Zalando stakeholders, including Global PR and Global Marketing, plus several external ones, including the main agency and production partner in Copenhagen, March & Rohde, and media partner Elle DK.
Zalando Visionary Lab received during August 9-10th over than two thousand people. Presenting a wide offer of open fashion and design workshops ran by top Nordic designers including the founder of Soulland, Silas Adler, as well as CEO of Designers Remix, Charlotte Eskildsen, and Nikolaj Storm Copenhagen. Furthermore, this activation offered accessible panel talks about each pillar of Zalando Visionary Award: innovation, design and creativity, and positive social impact. This activation also included an art exhibition presenting a 4x4 meters screen showcasing ‘Ripples’, a commissioned experimental fashion film made using Artificial Intelligence and directed by Jeppe Lange, together with a conversational collective mural piece curated by illustrator Lola Marella.
FULL CREDITS
Client Zalando for Copenhagen Fashion Week
Agency Morch & Rohde
